Free Checklist

Is your agency actually
working for you?

20 red flags that separate agencies that grow your business from agencies that grow their own retainer. Check every one that applies.

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Red Flags Checked
Check the flags below that apply to your current agency.
Reporting and Transparency
Their monthly reports focus on impressions, reach, and clicks. Not Cost Per Lead, Cost Per Customer, or ROI.
If you asked them right now what your Cost Per Customer is, they could not tell you.
You have no clear visibility into what your follow-up sequence looks like or how many touches leads receive.
They have never asked about your close rate.
You have not seen a proper competitor analysis from them in the last 90 days.
Strategy and Direction
Their plan for next month is essentially more of the same: no new angles, no new tests, no documented hypothesis.
They have never run a structured A/B test with a clear hypothesis ("We are testing X because we believe Y").
You could not ask the person running your ads to explain the funnel strategy in 2 minutes and get a clear answer.
When results drop, their first response is to recommend increasing the budget.
You have had more than one account manager in the last 12 months.
Results and Accountability
Your revenue has not meaningfully grown in 3 or more months despite consistent ad spend.
They celebrate CPM improvements and click-through rate wins while your revenue stays flat.
You extended past the original contract term not because results were great but because switching felt like too much effort.
When results are bad, the explanation is always something external: the algorithm, seasonality, the economy, the platform.
You do not know what the next 90 days of testing looks like: no documented plan, no timeline, no success metric.
Communication and Alignment
You have not spoken to the actual person running your ads in over 60 days.
They do not know your customer lifetime value, or have never asked.
They have never asked to speak to your sales team to understand what the best leads actually look like.
You are the one chasing updates, not the other way around.
You signed a 12-month contract before they generated a single result for your business.

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