The 5-Touch
Follow-Up Sequence

Hey [First Name], Your [resource name] is attached / linked below. Before you read it, pull up one number. Take your last 30 days of ad spend. Divide it by the number of leads you generated. That is your Cost Per Lead. Write it down. Everything in [resource name] builds from that number. [Resource link] Talk soon, [Your name] P.S. Start with [specific section]. That is the highest-leverage piece in the whole thing.

Hey [First Name], Welcome. Good to have you here. [Resource name] is below. One thing before you dig in. The most important number in your business right now is your Cost Per Customer. Most people do not know it. By the time you finish [resource name], you will. [Resource link] [Your name] P.S. I will be sending you a few follow-ups over the next two weeks. Each one teaches something specific from the system. No noise. Just the useful stuff.

Hey [First Name], Quick one today. In [resource name], I mentioned your Cost Per Customer. Most businesses do not know this number. Most in your market have never calculated it. Here is how to find yours in the next 2 minutes: Take your total ad spend last month. Divide by the number of paying customers that came from ads. That is your Cost Per Customer. Now compare it to what one customer is worth to you over 12 months. If the number is lower: you have a machine. Scale it. If it is higher: you have a leak. And the leak is in one of three places: your traffic, your funnel, or your follow-up. [Resource name] covers all three. Page [X] has the diagnosis. [Your name]

Hey [First Name], I was on a call last week with a [type of business] owner. They had been running ads for 14 months. Decent click-through rates. Steady lead volume. I asked one question: "What is your cost per customer?" Silence. Then: "I think it is around [X] but I am not sure." That right there is the problem. Not the ads. Not the funnel. The fact that they did not know meant nobody had been tracking what actually mattered. We pulled the number together on that call. Their cost per customer was [2-3x] what a customer was worth to them in the first year. They had been scaling a loss. [Resource name] shows you exactly how to calculate yours. If you have not done it yet, do it today. [Resource link] [Your name]

Hey [First Name], Quick story. Real numbers. [Client type] came to us [time period] ago. Before: [describe the problem in 1-2 sentences. Specific: what were they spending, what were they getting?] What we built: [describe the system in plain English. Traffic source, funnel structure, follow-up sequence.] After: [specific result: revenue, ROI, cost per customer, ROAS. One or two numbers. That is it.] The system is the same regardless of niche. If you want to see how it maps to your business, [your discovery call] is the next step. [Booking link] [Your name] P.S. [Your session] is free. [X] minutes. [Specific outcome.] You leave with that whether you work with [me/us] or not.

Hey [First Name], [Client type]. [Time period] before they found us. They had a decent product. Paying customers who loved them. A marketing budget of $[X] per month going out the door. And revenue that had been flat for [time period]. Sound familiar? Here is what we found when we pulled their numbers: Their cost per customer was $[X]. Their customer was worth $[Y] over 12 months. Their follow-up sequence was [0/1/2] touches. The fix was not more traffic. It was the system between the traffic and the sale. [Brief description of what was built.] [Specific after: result in numbers.] [Your name] P.S. This is the same system I walk through in [resource name]. The difference is [we/I] [do it for you / handle the implementation].

Hey [First Name], I want to address the thing that is probably sitting in the back of your head. You have tried [solving this problem] before. Maybe you [tried approach A]. Maybe you [tried approach B]. And it did not work the way it was supposed to. I know because that is the story of almost every [type of person] who downloads [resource name]. Here is what went wrong. Not your fault. This is structural. [Describe failure point A in 1-2 sentences.] [Describe failure point B in 1-2 sentences.] [Describe failure point C in 1-2 sentences.] Most people trying to [solve this problem] have all three issues running at once and do not know which one to fix first. That is what [resource name] solves. And if you want [us/me] to run the diagnosis on your specific setup, that is what [your discovery call] is for. [Booking link] [Your name]

Hey [First Name], Most follow-up sequences fail for one reason. They are written to sell. Not to build trust. The lead gets the resource. Then immediately gets three emails asking them to book a call. Then gets unsubscribed from. That is not a follow-up sequence. That is a brochure with a timer on it. The sequence in [resource name] works differently. Touch 1: deliver and give immediate value. Touch 2: teach something beyond what the resource covers. Touch 3: make the system real with a specific result. Touch 4: handle the objection before they voice it. Touch 5: create a moment of decision without pressure. Seven days. Five touches. Built on trust, not urgency. The businesses that build this properly do not need to hard-close leads on calls. The leads arrive pre-sold. [Your name] P.S. If you want [us/me] to build this for your business specifically, that is what [your discovery call] covers. [Booking link]

Hey [First Name], This is the last time I will bring up [your discovery call] for a while. So I want to be straight with you. You downloaded [resource name]. You have been reading these emails. If any of this resonated, [specific symptom 1], [specific symptom 2], or [specific symptom 3], then you already know what the right next step is. [Your session] is free. [X] minutes. [Specific outcome of session]. You leave with that whether you work with [me/us] or not. [Booking link] If now is not the right time, that is genuinely fine. I will keep sending you useful things and you can book whenever you are ready. But if part of you knew the answer the moment you ran your numbers, do not let another quarter decide for you. [Your name]

Hey [First Name], One question. Did your numbers improve since you downloaded [resource name]? If yes: great. Keep going. I will keep sending you useful things. If not, or if you have not run the numbers yet, I want to give you one more nudge before I stop asking. [Your discovery call] takes [X] minutes. No pitch. No hard sell. Just your actual setup pulled apart live so you can see exactly where the gap is. Most people who book it leave with at least one thing they can fix the same week. [Booking link] After this email I will keep sending you useful content but I will not push the session again for a while. If you want it, it is there. [Your name]