Multi-Channel KPI Tracker | SOS Acquisition

Customer Value (12 months) What one paying customer is worth over a year

Enter this once and it applies across all channels. It is what turns raw CAC numbers into ROI numbers.

Monthly Ad Spend

Leads Generated

Customers Closed

CPL—

Close Rate—

Cost Per Customer—

12-Mo ROI—

Lowest CAC

Monthly Ad Spend

Leads Generated

Customers Closed

CPL—

Close Rate—

Cost Per Customer—

12-Mo ROI—

Lowest CAC

Monthly Ad Spend

Leads Generated

Customers Closed

CPL—

Close Rate—

Cost Per Customer—

12-Mo ROI—

Lowest CAC

Blended across all channels

—

Total Spend

—

Total Leads

—

Total Customers

—

Blended CAC

—

Blended CPL

—

Blended Close Rate

—

Blended ROI

—

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