Free Audit Checklist

Your landing page
is leaking conversions.

20 items. Check each one as Pass or Fail. Get a grade and see exactly what to fix, in order of impact.

0
/ 20
—
Items Passed
Click Pass or Fail on each item below.
18-20 = A: Scale traffic now
14-17 = B: 2-3 quick fixes
10-13 = C: Fix before scaling
6-9 = D: Major rebuild needed
0-5 = F: Stop sending traffic here

Tap any item to toggle between Pass and Fail

Above the Fold
The headline speaks to a specific outcome, not your company name, not your service category, not a clever tagline.
Not checked
The sub-headline amplifies the headline promise or directly handles the single biggest objection.
Not checked
The primary CTA button is visible without scrolling on both desktop and mobile.
Not checked
CTA button copy is action and benefit, not Submit, Download, or Click Here.
Not checked
There is no navigation menu that allows visitors to leave the page before converting.
Not checked
Proof and Trust
At least one social proof element is visible above the fold or within the first scroll.
Not checked
Social proof includes a specific measurable result, not a vague "great experience" quote.
Not checked
A guarantee or risk reversal is clearly stated on the page.
Not checked
The page has recognizable logos, publication mentions, or credibility markers.
Not checked
The founder or team appears with real photos, no stock imagery in the trust section.
Not checked
Conversion Mechanics
The opt-in form has 3 or fewer fields for a lead generation page.
Not checked
The page asks for exactly one action. There is no choice between two different CTAs.
Not checked
The body copy is written in the customer's language: phrases they would actually say, not industry jargon.
Not checked
Benefit bullets are outcome-focused: what the customer gets and feels, not feature descriptions.
Not checked
An FAQ section handles at least 3 specific objections the target audience actually has.
Not checked
Technical
The page loads in under 3 seconds on mobile (tested, not estimated).
Not checked
The page is fully functional on mobile, tested on an actual device, not just a browser simulator.
Not checked
A retargeting pixel is installed and verified to fire on page load.
Not checked
The thank you page has a specific next step, not a generic confirmation message.
Not checked
The page headline and CTA are congruent with the ad or email that sent visitors here. The promise matches.
Not checked

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