Free Diagnosis Framework

Is it your offer
or your traffic?

Answer 5 questions. Get your exact diagnosis and the first move to make this week.

Question 1 of 5 0%
Question 1 of 5
Are people seeing your ads but not clicking?
Think about how many people see your message versus how many take action on it. Whether paid ads, organic content, or email: if the reach is there but the response is not, the message or the hook is the problem. Answer based on whichever channel is your primary source of new leads.
Question 2 of 5
Are people clicking but leaving your landing page quickly?
A high bounce rate (above 70%) or very short time on page (under 30 seconds) usually means the page did not match what the ad, email, or content promised, or the page is not loading fast enough on mobile.
Question 3 of 5
Are leads coming in but not becoming customers?
Look at your close rate: customers divided by leads times 100. For B2B service businesses, below 5% is a signal. For ecommerce, below 1.5% conversion from ad click to purchase is a signal. If your leads come in but go cold after initial contact, answer yes.
Question 4 of 5
Are prospects reaching the offer stage but not buying?
This means people are booking calls, showing up, seeing your proposal, but saying no at the point of purchase. The objections at this stage are usually about price, scope, risk, or trust. If this is where leads fall off, answer yes.
Question 5 of 5
Is lead volume consistent but revenue still flat?
You have traffic. You have leads. The funnel is generating activity, but revenue does not grow. If you had to describe your situation, it would be something like: "we are busy but not growing."
Your Diagnosis
Traffic and Creative Problem
People are not responding to your message. The right people are not clicking or engaging, which means the problem is upstream of your funnel. The message, the hook, the audience, or the format is not resonating with who you are trying to reach.
What to fix
  • 01Research what your top competitors are doing consistently. Long-running content, posts that keep getting shared, campaigns that have been active for 60 or more days: these signal a working angle. Study the structure and the emotion, not just the words.
  • 02Test 3 different hook types against your current message. The Call-out ("If you are a [avatar]..."), The Result ("This [investment] generated [outcome]..."), and The Contrarian ("The real reason [common assumption] is wrong..."). One per week. Measure which earns the strongest response.
  • 03Revisit who you are actually reaching. Are the right people seeing your message? Narrow your focus to the single most likely buyer and write everything specifically for them. Specificity always outperforms broad appeal.
Your first move this week

Find 5 pieces of content or messaging from your top competitor that have been running consistently for 60 or more days. Study the hook formula, not the words. What emotion does it open with? What question does it ask? Write 3 variations using the same structure with your own angle.

Want us to build the creative for you?

We identify the winning angle, write the hooks, and set up the test structure. Book a Growth Strategy Session to see how we would approach your specific market.

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Your Diagnosis
Landing Page Problem
People are clicking your ads — which means the creative is working. But the page is losing them. This is usually a congruence problem (the ad promised one thing, the page delivers another), a trust problem, or a technical problem on mobile.
What to fix
  • 01Read your ad headline. Now read your landing page headline. Do they make the same promise in the same language? If the answer is no, fix the congruence first. Everything else is secondary.
  • 02Test on your actual phone. Not browser dev tools. Your actual phone. Tap the CTA. Fill in the form. Time the load. Most "mobile responsive" pages are not actually mobile functional.
  • 03Add one piece of specific social proof above the fold. Not a vague quote. A real result with a real number: "Went from 8 leads per month to 47 in 60 days." Specificity is the proof.
Your first move this week

Run the Landing Page Audit Checklist. It takes 10 minutes and will tell you exactly which of the 20 items you are failing and in what order to fix them.

Want a live audit of your page?

In the Growth Strategy Session we pull up your landing page and run the audit in real time. You see exactly what is losing conversions and what to fix first.

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Your Diagnosis
Follow-Up Problem
Your funnel is generating leads. They opt in. They show interest. Then they go cold. This is the most common problem in B2B acquisition and also the most fixable, because the leads already exist. You are not losing them because of the traffic or the page. You are losing them in the gap between opt-in and sale.
What to fix
  • 01Count the number of follow-up touches you make with a lead before giving up. If it is under 5, that is your problem. The average buyer needs 7 contacts before making a decision. Most businesses make 1 to 2.
  • 02Build a 5-touch sequence: deliver, teach, proof, objection handle, soft close. Spread across 14 days. The sequence in the Follow-Up Swipe File is the exact architecture.
  • 03Check your speed-to-lead. The probability of qualifying a lead drops by 400% if you wait longer than 5 minutes after opt-in to make first contact. If your first touch is a daily email batch, fix the timing first.
Your first move this week

Pull up the last 20 leads who did not convert. Count the total number of follow-up contacts they received. If the average is under 5, you have your answer. Build the sequence before you change anything else.

Want us to build the sequence for you?

We write the copy, build the automation, and wire it to your CRM. Book a Growth Strategy Session to see what the sequence would look like for your specific business.

Book a Free Growth Strategy Session
Your Diagnosis
Offer Problem
People are getting to the point of purchase. They engage. They see the price or the proposal. Then they say no. Or disappear. The objections at this stage are about the offer itself: the price, the scope, the perceived risk, or the clarity of the outcome you are promising.
What to fix
  • 01Write one sentence that answers: "What do you get and what does it cost?" If you cannot say it clearly in 15 words, your prospect cannot hear it clearly either. Unclear offers create hesitation, not objections.
  • 02Add a guarantee or risk reversal. The most common reason people do not buy is fear of a bad outcome. A "30% improvement or we work free" guarantee removes the primary objection before it is voiced.
  • 03Stack the perceived value. What does the outcome of your offer actually mean for the buyer in dollar terms over 12 months? Make that calculation explicit. A $5,000 service that saves or generates $50,000 is not a cost. It is an investment with a 10x return.
Your first move this week

Listen to your last 3 sales calls where the prospect said no. Write down the exact words they used. That language is your offer problem stated for you. Fix the offer to directly address those specific words.

Want help rebuilding the offer?

In the Growth Strategy Session we go through your current offer structure and show you how to reposition it so the yes is the path of least resistance.

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Your Diagnosis
System and Scaling Problem
Your individual metrics look reasonable: people are clicking, leads are coming in, some are converting, the offer is working. But revenue is not growing. This usually means one of two things: the volume is too low to see compound growth, or there is a cap somewhere in the system that is limiting how many customers can flow through.
What to fix
  • 01Calculate your theoretical ceiling. If your close rate is 10% and you get 50 leads per month, your maximum is 5 customers per month. What would it take to get 200 leads? Or to get the close rate to 20%? Find the constraint first.
  • 02Check your fulfillment capacity. Sometimes revenue is flat not because the funnel is broken but because the owner cannot take on more clients without breaking delivery. If that is the case, the priority is building delivery systems, not more traffic.
  • 03Identify the single highest-volume entry point in your current funnel and double the traffic to it. If the unit economics are positive, the fastest path to growth is often just more volume through a system that is already working.
Your first move this week

Open your KPI Tracker. Enter your numbers for all active channels. Look at which channel has the lowest Cost Per Customer. That is where the next dollar of budget goes, not spread across all channels.

Want us to find the ceiling on your system?

In the Growth Strategy Session we map your current funnel, identify the constraint, and show you what removing it would mean for revenue.

Book a Free Growth Strategy Session